ADVANTAGES
Black Girl Health (BGH) is a digital outreach organization that helps minority women make informed decisions that improve their health. Founded in 2014, Black Girl Health has reached millions of people with its social media campaigns that spread health awareness to targeted populations. Black Girl Health also uses its online publication and digital newsletter to educate thousands of women; focusing on preventative and self-care through nutrition. fitness. routine medical care. empowerment. employment. and social and environmental matters
SOCIAL MEDOA CAMPAIGNS
DIGITAL MARKETING
VIDEO PRODUCTION
CONDUCT AND MANAGE
SOCIAL ADVERTISEMENTS
SOCIAL MEDOA CAMPAIGNS
SOCIAL MEDOA CAMPAIGNS
ADVANTAGES
National Institutes of Health, National Library of Medicine, 2017- Present.
- create social media videos on lnstagram and Facebook
- create social media ads and messaging
- manage social media content
- implement and execute target digital marketing strategy
- implement and execute social influencer marketing strategies
National Institutes of Health, National Library of Medicine 2017. Created and produced a demo video reel that highlights NLM HIV projects.
- produced video script
- coordinated and conducted interviews
- field produced, which included selecting shooting locations
- shooting and editing video content
National Institutes of Health, National Library of Medicine 2016-2017. Social Media Campaign reach 6,322,393, Evaluation Survey Results: 228, HIV Test- 67 people.
- create & manage social media videos, ads, and messaging on lnstagram and Facebook
- evaluate changed behavior through social media messaging
- coordinated and managing HIV testing site
- implement and execute target digital marketing strategy
- shooting and editing video content
National Institutes of Health, National Library of Medicine 2015-2016. Designed Facebook Group Page to target minority women to increase their use of HIV/AIDS and produced HIV/AIDS NEWSCAST video tutorial.
- create social media ads, messaging for Facebook Group
- aggregated and disseminated HIV related articles in Facebook Group
- evaluate changed behavior through social media messaging
- Wrote, produced, shot, and editea HIV/AIDS newscast
- shooting and editing video content
Harrisburg Housing Authority Needs Assessment- Harrisburg, PA 2015-2016.
- Marketing to engage stakeholders
- Conduct literature review and gather existing demographic,economic, health resource data for Harrisburg, PA
- Conduct environmental scan of community
- Conduct focus groups
- Conduct key informant interviews
- Distribute larger scale questionnaire to residents
- Compile all data and write recommendations and findings